Gum: packaging

When having a look at the different brand packagings, the first thing we can notice is that flavours and packaging are closely linked. For each brand,  coulours are associated with flavours.

Brands use the same colours.

Chlorophyll and mint are usually green

Stronger mint is usually represented in blue

Then, fruity flavours have packaging representing each flavour: red for strawberry, purple for raspberry and so on…

we can also notice that there are different kinds of packagings, depending on the product.

In France, the initial main formats were the following:

     Long tablets (5 tablets)

      Small pieces (10 pieces):

 Recently, as to make some changes in the gum industry, these formats of gum have seen their packaging changing to get to this:

 A box containing between 60 to 70 pieces of gum, perfect for car usage:

Long packaging containing 14 tablets of gum, with the shape of a wallet:

Once we have established the basic kinds of packaging, all the differences between packaging are mostly related to the changes of the product (new flavours for instance or change of shape) or change of quantities. 

Different kinds of packaging exist,  and brands play with packaging to make it seem like gum is changing:

The truth is that the product remains the same. It can be a square or a tablet, there can be new flavours: bitter lemon or fresher than fresh mint, gum remains gum, and the way brands play around packaging when the product does not change that much is amazing.