Slogans

HOLLYWOOD “Fraîcheur de vivre, Hollywood Chewing-Gum!”

This Slogan was born in 1972.  It is based on youth, liberty, modernity, pleasure, generosity, joie de vivre, sharing, happiness, escape and freshness. With this slogan, you would understand that Hollywood is going to give you a freshness, sweetness and well-being sensations. The freshness is directly linked with the youth and its way of life. The slogan is associated with a melody that everyone knows.

Forty years later, the slogan still signs communication campaigns for the brand.

FREEDENT «Un repas, un café, un Freedent!»

With this slogan, Freedent shows us its commitment to protect teeth. The brand tries to establish new habits for its customers: a meal, a coffee and then, a Freedent. It tries to impact the way of life of customers, and their way to think: to take a gum after eating helps to protect teeth.

MENTOS GUM “Il n’y a rien de tel qu’un baiser Mentos !”

This slogan is directly linked to Mentos advertisings. “There is nothing like a Mentos Kiss” is representated in a big humoristic advertising campaign.

This slogan highlights the freshness and the good flavor of Mentos Gums. When you’re chewing a Mentos gum, people are attracted and want to kiss you.

WRIGLEY 5 GUM “Stimulez vos sens”

With this slogan, the brand wants to stimulate the 5 senses. The brand positions its product as the gum of the future. It promises you an “unique experience” and a long lasting flavor. This slogan is not very clear, customers don’t understand how a gum can stimulate 5 senses. The goal is really to modernize gums, and manage it like “supernatural” product.

“Everyone experiences it differently”

 MALABAR “Quand y en a marre, y a Malabar”

Children and young people are targeted with this slogan. This sentence and its associated melody are known by all the 80’ generation. Here is a special case: the brand is using a mascot. Mister Malabar, the blond guy with his yellow T-shirt is a real icon! Now, the brand still uses the same slogan, but changes its mascot, in order to modernize the product and to target the new generation of children. The new mascot is a cat, named “Mabulle”. It was a very bad news for a lot of customers. It proves people’s attachment to the brand, via a character.

AIRWAVES “Mâchez, respirez!”

With this slogan, Airwaves wants to help people to have the maximum of their capacity. Airwaves is there for all people who need to have a break. They can breathe, before taking up challenges. This gum gives them a burst of energy to boost them for the challenges of their day.