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Hollywood chewing gum is one of the most popular chewing gum brands in the French market. The first Hollywood chewing gum has been launched in 1952 by an ex GI wanting to set a market in France. Hollywood starts by communicating on the American Dream...

This year wasn't the year of Malabar. The brand has decided to change its logo, and all the loyal consumers are now totally revolted. Mister Malabar, the blond guy with his yellow T-Shirt is a real Icon for all generations. Customers He was the mascot...

Hollywood Chewing-gum has the same logo since 1952. It represents the american dream, with the name of the famous american city and the blue and red colors. Freedent's logo has been the same since 1987. But in 2004, the brands wants to modernize its image...

HOLLYWOOD “Fraîcheur de vivre, Hollywood Chewing-Gum!” This Slogan was born in 1972. It is based on youth, liberty, modernity, pleasure, generosity, joie de vivre, sharing, happiness, escape and freshness. With this slogan, you would understand that Hollywood...

Chewing-gum exists since aproximatively 5000 years ago in the Neolithic period. At this time, they chewed wood as they believed it has some medicinal properties. In the ancient Greece, they chewed mastiche, a derived-product of mastic trees. It was used...